KeraStraight has appointed Salon Shop to distribute its products in the Republic of Ireland.
Salon Shop will distribute the entire KeraStraight portfolio, including KS Ultimate treatment and KeraStraight Enhance at-home regime. In addition, Salon Shop has also secured the distribution of the new Innoluxe range, which protects and repairs damage during and after chemical processes.
Aidan O’Mahony, founder of Salon Shop, said, “We are very excited to be working directly with KeraStraight and launching Innoluxe into the Irish market. By putting an amazing product into the hands of hairdressers and teaching them how to get the best results, we have a partnership for success.”
Managing Director Jez Barnett added, “Knowing our salons will be totally looked after, trained to the highest standards and always kept updated with our latest products, techniques and tips is the key to growing the best KeraStraight and Innoluxe businesses.