KeraStraight Collective

  08/02/2019 at 12:16 pm


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Since they launched in 2009, KeraStraight have continuously raised the bar with their range of industry leading treatments that transform and transcend, giving hairdressers the strong and healthy canvas they need to delight their clients and deliver their best ever hair.

Now it’s 2019, and clients want much more.

Enter the #KeraStraightCollective, an exciting new team of creative superstars who will shape the next generation and beyond. As KeraStraight founder, Jez Barnett explains:

“We’re putting together a team of creatives who have a vision and a voice and want to showcase their amazing talents. They’ll also be an integral part of the development of our next generation of innovative treatments and products.”

Partnering with the creative powerhouse at Trevor Sorbie, KeraStraight are offering hairdressers nationwide the chance to become part of a hair revolution. Members of the Collective will be able to tap into the creative genius of the Trevor Sorbie Artistic Team, led by Tom Connell and Ryan Forsythe. Tom & Ryan will share their unique knowledge and experience on everything from demonstrations to shows and seminars. There’s already a creative shoot and stage work lined up so it’s going to be a busy 1st year. RyanForsythe, member of the Artistic Team and Head of Education at Trevor Sorbie, said of the Collective, 

“The KeraStraight Collective is an incredible opportunity for creative hairdressers to grow and showcase their talents. My role as mentor is to guide the Collective and provide them with everything they’ll need to succeed, whether on stage, in a shoot or leading a seminar. It’s going to be a fantastic year for hair.”

Members will also become social media champions under the watchful eye of Katie Braden, the PR genius behind KeraStraight, INNOluxe, Sophia Hilton and Not Another Salon. Hairdressers will develop their influencer skills and learn how to stand out from the social media noise. As Katie put it

“Social media makes the world go around. As much as we don’t like to admit it, it’s true. And why not? It’s a free way to capitalise and grow a brand and voice, both personally and professionally. My role in the Collective is to make sure each member has access to the tips, tricks and ever changing digital knowledge, they’ll need to succeed and thrive in the minefield that is digital selfmarketing.”

Hairdressers who already work with KeraStraight treatments and products know their unbridled passion for hair knows no bounds. This is a once in a career opportunity for hairdressers UK-wide to become future hair heroes and lead the next generation.

Don’t be a follower.

Be #SoMuchMore with the #KeraStraightCollective

For more Information follow the link:


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