milk_shake Beauty Shortlist Awards!

  08/03/2018 at 18:17 pm

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milk_shake is proud to announce that our Incredible Oil and Silver Shine Whipped Cream are Beauty Shortlist 2018 Winners! With such strong competition, we are delighted to receive the title of Best Hair Oil and Editors Choice.


Best Hair Oil

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milk_shake®’s most luxurious hair oil yet, Incredible Oil, wins Best Hair Oil in the Beauty Shortlist Awards 2018. Incredible oil is an intensive no-rinse treatment, formulated to counteract and prevent split ends and protect the hair from the head of styling irons and other stress factors that damage the hair. It gives nourishment, strength, manageability and softness to the hair. It contains an exclusive combination of ultra-efficient ingredients: organic muru muru butter and organic argan oil, with nourishing and regenerating properties, together with shea butter esters and a special high-tech polymer which, when combined have a deep action on the hair, delivering 12 benefits in one simple gesture. Immediately visible results: it leaves the hair incredibly shiny, manageable and light.

Here are 12 incredible factors as to why the oil really is the best out there:
1 it protects hair from the heat of blow-drying and irons
2 it contributes to the reparation process of damaged hair and split ends
3 it smoothens and seals the cuticle
4 it strengthens and gives consistency to the hair fibre
5 it helps to prevent split ends, breakage and shaft damage
6 it nourishes the hair, leaving it soft and silky
7 it detangles and prevents tangles
8 it gives shine and enhances the hair’s radiance
9 it tames frizz
10 it enhances color
11 it improves manageability during styling
12 it doesn’t weigh the hair down and is ideal for all hair types


Editor's Choice

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milk_shake blonde hero product, Silver Shine Whipped Cream wins Editors Choice in the Beauty Shortlist Awards 2018
Hundreds of brands from all over the world enter the awards every year with products ranging from skincare, haircare, fragrance and make-up all vying for the titles.
A firm favourite amongst bloggers and beauty journalists, milk_shake Silver Shine Whipped Cream is a delicious-smelling, no rinse conditioning and protective creamy foam for blonde hair. The best-selling cream neutralises yellow tones and delicately conditions hair in one gesture. The special violet pigment and organic mixed berries extracts, combined with milk proteins and Integrity 41* preserve hair colour, counteracting those unwanted tones. The multi-tasking hero product also detangles the hair and makes blonde, lightened, grey or white hair soft and shiny.

Use: shake well, point downwards and dispense the product. Apply to clean, damp hair. Style as usual. No-rinse formula. For more intense results combine with Silver Shine Shampoo or Silver Shine Light Shampoo.

milk_shake's Ambassador Shelley Pengilly commented
'It comes as no surprise that Silver Shine is a winner. It is the most delicious smelling leave in conditioner and is such a no-brainer for the woman with blonde hair.'


milk_shake Education Manager, Becky Wardrop explains

'this product has fast become one of our best sellers, hairdressers across the world adore it - the results are so instant and impactive. Brilliant shine, incredible condition and the most amazing toning!'

*Integrity41 is a patented ingredient exclusive to milk_shake. It uses sunflower extract (Helianthus Annus), which is rich in Vitamin E and a well known antioxidant. milk_shake were able to boost the sunflower extract by 41 times (the maximum possible), to produce a super effective antioxidant and colour protection system, giving longer lasting colour that stays vibrant and shiny.

Models shots courtesy of Concept for milk_shake®.

By Salon Shop